Alima pure is a totally cruelty free brand and do have a few vegan products however this alima pure lipstick is not vegan, so if you are a vegan then close your eyes or ears! I don’t usually do non vegan products but because a friend had gifted this velvet lipstick and it was practically just lying there I thought I’d get it out the way. Also, a few people wanted to know how this lipstick performs so here we go! According to alima pure: This particular lipstick is made to give a rich colour with clean ingredients. The velvet lipstick is created with a blend of luxe natural oils…