Wet n wild photo focus foundation review!

I brought the wet n wild photofocus foundation along with the matte primer, when my skin started to produce excess oil, looking for an affordable solution. So if you want to find out my favourite aspects as well as anything I wasn’t too fond of then continue reading the wet n wild photo focus foundation review!

Starting off with what this product aims to fulfill its owners with.


Wet n wild photo focus foundation review

The wet n wild photofocus foundation as stated by the brand is a ‘high performing, skin perfecting’ product. It supposedly should deliver a ‘flawless camera-ready makeup everytime’, proven by tests conducted under different photo lighting conditions.

This foundation according to their website has been tested in conditions such as fluorescent lighting, bathroom lighting, nightclub lighting, outdoors pm, indoors pm, flashlight and more!

The photofocus foundation is finished in matte helping to absorb oils.


The photofocus foundation is available in 20 shades. Porcelain being the fairest of them all is a fair warm undertone, their deepest shade is Mahogany which is a deep cool undertone.

This foundation line consists of different undertones including cool, neutral and warm. The shade which I purchased is the golden beige, a medium warm.

Does it fit my skin well?

To be honest, I think I got the wrong shade as it came out orangey looking on my skin so I have to mix it with a lighter shade to look natural.

The ‘peach natural’ is probably the one I should have brought, a light medium with cool undertone.Wet n wild photo focus foundation review

I guess I’ll have to use up the rest by mixing and matching! Or maybe pass it to my sister as she has a warm undertone.

Application/ Blendability

Application is pretty easy and it blends effortlessly. It isn’t heavy or thick at all, the consistency is in the middle which means it’s just right.

However, you have got to blend quickly as it dries out sooner than you expect. Using a damp applicator will probably give you more time though.Wet n wild photo focus foundation review

I smudge some formula using their spatula applicator, quite unique, onto my wrist and then use either a sponge or brush to apply and blend, depending on what coverage I want.

The photofocus matte foundation best provides a medium coverage without any heaviness to it which is why I love it as usually some formulas that are used for medium to full coverage are often heavy feeling.

I use it to conceal uneven skin tone as well as spots, it hides it well.

The coverage it gives is easily buildable to a full if that is what you want.

Another thing which I like about this foundation is it doesn’t irritate my sensitive skin and goes well with my combination skin.

The oily areas are taken care of but for the dry areas I need to moisture extra to ensure I’m not left with dry patches halfway through the day.


There is no mention of how long the wet and wild foundation should approximately last so I wasn’t sure what to expect when buying it.

So the only way to find out was to test it! With primer on and powder at the end, this foundation lasted around 4 hours till I had to touch up.

It left uneven patches so I had to blot some on to keep it looking smooth.

Oh and I think I should let you know this product does have a slight paint smell, well it’s slight for me as I don’t mind it however if smell bothers you then it maybe more than slight! Heehee!

So overall I rate this foundation an 8/10! I like that it doesn’t irritate my skin, it isn’t heavy and applies easily.

It keeps the oil under control however I would like to see the shade range expand and it would be awesome if it can be a tad bit moisturizing.

Does it deliver a ‘ flawless camera ready’ look? Well I’d like to say to an extent apart from the uneven look a few hours after application which required fixing, it does keep a natural smooth finish.

If you’d like to check it out then tap here!

Whilst you are here you might as well take a peek at the wet n wild matte primer!

Do you have a favourite foundation? And what coverage do you prefer, light, medium or full? Let me know in the comment section below!

Have a great day!?

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  • William

    Hey, very interesting review of the Wet ‘n wild photo focus foundation . Although I am a man, I am still interested in these things for my beautiful filipina wife. It seems to me to be an excellent review from the point of view of a user of the product being reviewed. I would think that most women would want a foundation that would be smooth for most of the day. The same when wearing a fragrance. It is nice if you do not have to refresh part way through the day.

    I will definitely share your article with my wife so, thank you.

  • Liam Tremblay

    This article describes Wet n Wild cosmetics well. Photo Focus Foundation of this brand is suitable for photography at any time with any type of light. The shadow palette has a wide range of colors, and the author of this article has provided the appropriate methods of use and necessary recommendations along with the description of the cosmetics. The content was very useful for me

  • Sandro

    Hey Sariyah!

    Thanks for this fantastic review of the Wet n Wild Photo Focus Foundation! I’ve been on the lookout for a great foundation for my girlfriend, and your insights have been super helpful.

    It’s great to hear that the foundation blends easily and provides a medium coverage without feeling heavy. My girlfriend prefers a natural look, and this seems like a perfect fit for her. I’m also glad to know that it doesn’t irritate sensitive skin, as she has a bit of sensitivity.

    The fact that it helps control oiliness is a big plus too, but it’s good to be aware that it might require some touch-ups after a few hours. Nevertheless, the natural smooth finish sounds promising, especially considering the budget-friendly price!

    The variety of shades available is impressive, but I’ll definitely keep your advice in mind about possibly needing to mix and match to find the perfect match for her skin tone. I’m all about making sure she gets the right product!

    Your review has convinced me to give it a try for my girlfriend, and I’m excited to see how it works for her combination skin. I’m sure she’ll appreciate the effort I put into finding the right foundation for her!

    Thanks again for sharing your experience and recommendations. You’ve been a big help in my search for the perfect foundation. Keep up the awesome beauty reviews – you’re making it easier to find the best products out there!

    Have a fantastic day! 😊

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