Blogs,  Eyes

Elf wow brow gel review – Is it worth it?

Elf wow brow gel

If you’d like to know if this affordable product actually works then I suggest you continue reading this elf wow brow gel review to find out if this affordable product is worth buying, as I go through my favourite aspects as well as any features I didn’t like.

Elf is an awesome brand, it offers a range of products, all at an affordable price and of great quality too! What more could you want from a brand!

I typically choose to use pencils for shading my brows as I feel more in control, they also have decent pigmentation too. But gels are my second favourite especially when I’m in a hurry, I have to have a brow gel lying somewhere.

So as the elf wow brow was a gel and at great pricing, it was on my list to purchase. And I did!

Disclosure: This post may contain affiliate links which means that I may earn commission if click and make a purchase but no additional cost to you.

Quick overview:


  • Easy and smooth application
  • Perfect size brush
  • Easily cleanable
  • Gives a nice hold
  • Affordable


  • Runs out quick
  • Dries up fast

Let’s start!


The elf brow wow gel is available in 5 different shades. There is a deep brown, brunette, taupe, neutral brown and black. The one which fits my brow colour the best is black.

I was originally going to go for a shade lighter, so the deep brown, but then I remembered the last time I had bought a brown shade, it was too light so I didn’t want to go through the same problem again of getting two different colours.

And plus the black shade might give me that extra boldness which I’m after.

The black shade does seem to have great pigmentation however when I apply it to my brows it doesn’t seem as dark as I had expected it, but I still approve.


This brow product does have a gel like texture. It has a wet and a little sticky look to it when you grab large amounts of the product otherwise it appears fine.

When you apply it goes down and spreads smoothly. It doesn’t cause any clumps unless you have applied a generous amount.


Application is easy and simple. At first the brush applicator felt a little big but I guess that was because I wasn’t used to applying with a spoolie/brush, I’m more of a pencil or pen girl.

After a few applications I actually noticed how small it was compared to a few other brow applicators.Elf wow brow gel

On other words it’s just right! Big enough to coat your brows but small as to not create a mess somewhere other than your brows.

Even if you do end up swiping your skin with the formula, it’s pretty easy to clean off, so no worries.

I apply the gel on it’s own, it has enough pigment to be just noticeable for a great natural look however if I want a bold look then applying a brow pencil beforehand is necessary otherwise the gel won’t pop out enough on it’s own.

If you have hair sparsely then I think you may be able to just about pull it off. For thick brows I would recommend applying a different product underneath.

The way I apply is similar to how elf suggest, starting from the inner corners then going towards the tail in an upward stroke.

How well does it add volume?

Elf’s main aim with the wow brow gel is to create a full voluminous looking brow, so I can imagine that’s what we all are expecting.

But does it actually leave you with visibly bold brows?

Well it certainly does make my brows appear fluffier and stand out. I have naturally thick brows so I’m quite impressed this product was able to provide noticeable results.

It also gives a nice hold without the heavy feeling.

This brow gel is infused with fibers to help bring out every hair strand, it works similar to how a mascara does.Elf wow brow gel

Overall this is a great product, the affordable pricing gives it that extra advantage over a few of the other brow gels I’ve tried.

I think anyone who is looking to add a little colour to their brows would love this or if you aren’t too keen on using pencils or pens then this product would be ideal too.

Due to it’s budget friendly price, I think I might repurchase it and keep it for when I’m in a hurry or just wanting to tame my brow as well as add a little volume to them.

If you feel like checking out the elf brow wow gel for yourselves then tap here!

Do you prefer gel products or pencils and why? Let me know in the comment section below!

While you are here you could check other elf products by tapping below!

Elf flawless foundation

Elf glitter eyeshadow

Elf intense ink eyeliner

Have a great day!?

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  • Bernard Breytenbach

    Thank you for the review about elf wow brow gel. It sounds like a good product. Glad to see it is very affordable as well. We try our best to budget things as life these days are very expensive. I will definitely check out the other products of elf and reference it to my love. Plus I will reference this site to her to visit here for reviews.

    • Sariyah

      Hey Bernard thanks for the lovely comment!

      It’s great knowing there are quality products which we can afford! Doesn’t have to be wallet emptying right?

  • Aubin Tshiyole

    First and foremost, I see that you have ads on your website so congrats on that. I know how difficult it can be to get approved by goods adsense. Secondly, I read you article and it seems pretty interesting. I will be sure to share this article with friends and family in my family. Who knows, it might help someone out there 

  • Michel Maling

    I like the look of this Elf wow brow gel, the main reason being is because I prefer the more natural look to the painted on look that so many are sporting now. I have never enjoyed applying a pencil too as I can never get it even. 

    The gels are nice as you can simply comb them into your existing eyebrow hair and it looks more natural, while still giving you that polished and refined look.

    • Sariyah

      Hey Michel thanks for stopping by!

      I can see we have a similar preference, gels are definitely much easier they’re also great when you are in a rush too!

  • Bethel

    This is an interesting article for ladies with bushy brows like mine. I have always struggled with sorting my brows myself, and it has seemed impossible. They grow quickly that I have to trim all the time, sometimes because am not an expert they don’t come out uniform. I will try out this product and see how it goes with my brows.

    Thanks for sharing.

    • Sariyah

      Hey Bethel thanks for the comment!

      Brows indeed can be a little tricky to sort especially if you’re blessed with thick brows, which my sister also has, so I’m often called to help tame them, not that I’m any better! 😆 

      Fingers crossed the brow wow gel will be a help!

  • shevonne

    Thank you for taking the time to write this honest review of elk wow brow gel. I don’t use these things very often, but on special occasions and when I want to pamper myself. It’s an adequate product at a cheap price, with the exception of the fact that it does not holds my brows in place adequately but only provides a modest amount of color. It’s such a natural and comfortable way to apply make-up. But a friend of mine find that it work well for her.

  • pasindu dimanka

    I appreciate your review of elf wow brow gel. It seems to be a quality product. I’m happy to see that it’s also extremely affordable. We make every effort to stick to a budget because modern life is incredibly expensive. I’ll be sure to share this article with my family, friends, and other relatives. Who knows? It might be useful to someone.

  • LineCowley

    It is great to find an affordable brow gel. As I am getting older, my eyebrows seem to be thinning, so I have started using an eyebrow pencil. But the fact that this Elf wow brow gel works more like a mascara in that it is infused with fibers to help bring out every hair strand, really appeals to me. It will hopefully make my eyebrows look fuller.

    Thank you for sharing that it dries quickly and also runs out quickly.

    • Sariyah

      Hey Line thanks for stopping by!

      You do have the option of using brow products like pencils and pomades like you do or have you tried brow serums, they can sometimes be a great way to help hair growth.

      Have a great day!

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